About Red Tree

I am a seasoned professional with 25 years of experience in the wine industry.

Andy Rothbaum
CEO, Red Tree

Andy Rothbaum has navigated pivotal roles throughout his career. Starting in restaurants, he gained insights into consumer preferences before venturing into supplier sales management and wholesale distribution, developing a comprehensive understanding of the industry.

Andy brings an elevated perspective to the world of wine. His business acumen and passion for leveraging technology to enhance processes guide a vision that balances tradition and innovation.

“Working with Andy during his time at Jackson Family Wines was a huge highlight during my time at CBS / 93XRT. We collaborated on over 10 events together, where Andy masterfully used our top events and exclusive concerts as a way to connect with his top customers.”

Tia Einarsen Co-Founder, KiCK Global | Founder BeatsforRelief

Andy's global travels have taken him to renowned vineyards, reinforcing his commitment to the industry and deepening his appreciation for the craftsmanship behind each bottle.

In his most recent role as Vice President of Portfolio Management at Winebow, Andy led a seasoned team, infusing strategic leadership into the intricate world of wine and spirits. His expertise spans brand launches, chain retail dynamics, pricing strategies, and profitability management, reflecting both industry insight and forward-thinking adaptability in a dynamic market.